Coffee, Coffee, Coffee The Specialty Coffee Association of Americas Atlanta Exposition Begins
Business Wire, April 17, 2009
The Coffee Worlds Preeminent Event Gathers Thousands from Around
the Globe, for All Things Coffee Seed to Cup
LONG BEACH, Calif. — The Specialty Coffee Association of America (SCAA), host of the worlds
largest gathering of coffee professionals, kicks off its Annual
Exposition today in Atlanta, Georgia World Congress Center.
Thousands of international coffee professionals gather for this
multi-day event, which features all trade aspects of the coffee
industrycoffee farming, latest coffee products and trends, coffee
cupping, espresso machines, coffee retail, syrups and flavorings, and
more.
The event also features the 2009 Roasters Guild Coffee of the Year
Competition and the World Barista Championship. The Expo ends on Sunday
afternoon, only after SCAA crowns the 2009 coffee champions.
Who: The Specialty Coffee Association of America and the biggest
names in the coffee industry, including thousands of international
coffee professionals and hundreds of coffee exhibitors.
What: The Specialty Coffee Association of Americas 21st
Annual Exposition, featuring the 2009 Roasters Guild Coffee of the Year
Competition and the 2009 World Barista Championship.
When: Exposition Hours Friday, 12 – 5:30 p.m.; Saturday, 12 –
5:30 p.m.; and Sunday, 12 – 4 p.m. World Barista Championship Friday
and Saturday, 12 5:30 p.m.; Sunday, 12 2 p.m. with the Awards
Ceremony at 3 p.m. Coffee of the Year Competition Friday and Saturday,
9 5 p.m.; Sunday, 9 a.m. to 12 p.m.
Where: Georgia World Congress Center, Atlanta, Ga. Press Room
located in Room A409.
Visuals: Coffee, coffee, coffee. Professional baristas in action,
pulling shots and creating innovative signature drinks. The future of
specialty coffee beverages and productsall on display during the Expo.
About the SCAA
The SCAA is the worlds largest coffee trade association dedicated to
creating a vibrant specialty coffee community. We recognize, develop and
promote specialty coffee by setting and maintaining quality standards
for the industry; conducting research on coffee, equipment and
perfection of craft; and providing education, training, resources and
business services for members. Celebrating 26 years of success, the
strength of our organization is reflective of our members who represent
more than forty countries and every segment of the Specialty Coffee
industry, from coffee growers to coffee roasters and retailers.
Together, we ensure our industry continues to thrive
syrup for coffee